If you own a website or work on a website then you may of heard about all the changes that has taken place in the Google algorithm over the last couple of weeks.
I don't normally post about SEO changes on here but I feel that the latest Google Penguin update is a big game changer to SEO and thought I had to find out more about it.
The month of April 2012 the SEO game changed, people trying to play with the Google SEO results have finally been shot down the rankings. People who rely on black hat link build techniques have been shot down, some from page 1 in Google to page 6-7+. Who goes to page 6 in Google? No one.
These websites have seen a massive amount of traffic loss, some websites losing up to 80% of Google traffic, this can be thousands of visitors a day...thousands.
Most of these businesses that rely on this traffic for them to function correct, there are companies going out of business all because of this update.
So...what do you think of the new Google Penguin update?
April Google Updates
Before we get into the Google Penguin update I think it's important to say that this update is different to the Google panda updates which have been taken place over the past year. The purpose of Panda is to return the highest quality content, this works with penguin to bring back the best results for your keyword.
There was a silent Google panda update on the 19th of April which cost some people about 30% of organic traffic from Google.
Google Penguin update was released on the 24th April which cost people the remaining 50% of organic traffic.
There is an easy way to check if you have been affected by one or both of these updates, just look at your Google analytics page and put in a date range of the start of April to the start of May. With this range you can see what your results were before and after the update. If your search engine traffic stayed the same on the 20th April then you were not affected by the Panda 3.5 update, but if you lost traffic on the 25th April then you were affected by the Penguin update.
First of all the name...Google are calling all their updates after black and white animals and will probably end up with a white animal to show white hat techniques win.